Logo, brand and website design

Simone Beever

 Mobile-friendly responsive website design for Melbourne writer, editor and proofreader, Simone Beever. By Renee Carmody Design reneecarmody.com

Simone Beever is a writer, editor and proofreader in Melbourne Australia.

Simone had established her business under the name The Writer’s Friend, however she found that the brand she had created was communicating her services incorrectly. Instead of being hired for professional editing services for businesses, she was attracting creative writers who needed their large works edited for a competitive price.

We wanted to centre Simone's brand around her meticulous attention to detail, and the care and support she offers through her services.

 

Brand and Logo Design

Simone was ready to reclaim her business under her own name, with a brand which evoked warm professionalism and communicated her credibility.

 Logo and brand design for UX Gatherings by Renée Carmody Design. reneecarmody.com

 

Alternative logo

An alternative logo is used when the primary logo is not suitable for size or context. Simone's alternative logo is a crest she can proudly use to mark her website, business cards and custom document templates.

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Before I worked with Renée, I knew that not being in love with my own branding was holding me back in so many ways. I was struggling to find someone who had the insight to help me present my services in the best possible way.
Right from our first meeting, Renée knew exactly what she wanted to create for my business.
I always knew what to expect, and I always felt like we were in this together.
— Simone Beever
 

Lifestyle and Portrait Photography

We commissioned beautiful, relaxed photographs of Simone to use as part of her brand to build connection with her potential clients. We partnered with natural light photographer Eyes of Love Photography. 

 Brand Design for Melbourne writer, editor and proofreader, Simone Beever. Photograph by Michelle Swan at Eyes of Love Photography. reneecarmody.com
 Brand Design for Melbourne writer, editor and proofreader, Simone Beever. Photograph by Michelle Swan at Eyes of Love Photography. reneecarmody.com
 

Website Design

Once we designed Simone's new brand, we then applied her new aesthetic to the rest of her business by creating tools which support the client experience. 

  Brand and website design for Melbourne-based writer, editor and proofreader, Simone Beever by Renée Carmody Design. reneecarmody.com
I absolutely loved the way Renée focused on my clients’ needs. I’m now attracting more of my ideal clients. I’m so happy with the cohesive set of marketing tools she has created for me. I now have strong and unique branding, plus a beautiful online presence that is easy to manage.
I feel proud to share my website and social media pages with potential clients.
— Simone Beever
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Marketing design

Simone's new website, marketing and sales tools give her the confidence to promote her services to potential clients, and can focus on delivering her services with care and attention without needing to rethink through the presentation.

Her marketing is about building relationships and the ways which she can help people. We designed a cohesive collection of business cards, document templates, email signature and social media templates to create a seamless experience for Simone’s clients.

 

Business Card design

 Brand and business card design by Renée Carmody Design for Melbourne Writer, Editor and Proofreader, Simone Beever. reneecarmody.com
 

Email signature design

 Brand and email newsletter template design for UX Gatherings by Renée Carmody Design.
 

Social media design

 Twitter and social media design for UX Gatherings by Renée Carmody Design.
 

document design

 Brand and Eventbrite design by Renée Carmody Design for UX Gatherings.
 
Renée was great at listening and also seeking feedback at every stage of the process.
She is very intuitive, and because of this I’m now attracting more of my ideal clients.
Every time a friend looks at my website and says “it’s so you!” I know it’s a direct result of Renée’s work.
— Simone Beever