Simone Beever is a writer, editor and proofreader in Melbourne Australia.
Simone had established her business under the name The Writer’s Friend, however she found that the brand she had created was communicating her services incorrectly. Instead of being hired for professional editing services for businesses, she was attracting creative writers who needed their large works edited for a competitive price.
We wanted to centre Simone's brand around her meticulous attention to detail, and the care and support she offers through her services.
Brand and Logo Design
Simone was ready to reclaim her business under her own name, with a brand which evoked warm professionalism and communicated her credibility.
An alternative logo is used when the primary logo is not suitable for size or context. Simone's alternative logo is a crest she can proudly use to mark her website, business cards and custom document templates.
Lifestyle and Portrait Photography
We commissioned beautiful, relaxed photographs of Simone to use as part of her brand to build connection with her potential clients. We partnered with natural light photographer Eyes of Love Photography.
Once we designed Simone's new brand, we then applied her new aesthetic to the rest of her business by creating tools which support the client experience.
Simone's new website, marketing and sales tools give her the confidence to promote her services to potential clients, and can focus on delivering her services with care and attention without needing to rethink through the presentation.
Her marketing is about building relationships and the ways which she can help people. We designed a cohesive collection of business cards, document templates, email signature and social media templates to create a seamless experience for Simone’s clients.